PR Account Manager at White Space PR, Emma Noye and her team have been shortlisted for ‘Best Campaign £10,000 and Under’ in the 2012 East Anglia CIPR PRide Awards for their outstanding work with Ipswich Central.
Emma is the first to agree that work experience whilst studying at Lincoln has helped in her success.: “An Easter work placement led to my first job when I graduated in a PR agency, then I was approached to work in-house for a software company handling all their marketing, PR and events. Then 18 months ago, White Space approached me to come on board and head up their fledging PR division and I absolutely love it!”
The shortlisted campaign was a 10-month targeted approach, communicating Ipswich Central’s vision for the future to stakeholders, members of the public and the media, with a view to securing a second term for the Ipswich Central Business Improvement District (BID).
Concluding in November 2011, Ipswich received the highest ever turnout for a BID renewal (70% of businesses that could vote, did) and of those that voted – 93% voted yes.
Commenting on the nomination Emma said: “We’re delighted to have been shortlisted for this award. The PR side of White Space is gathering good momentum and I feel that this nomination demonstrates our capabilities to run an extremely successful campaign, under budget, on time, and with brilliant results!”
Over 1,000 entries were received for this year’s PRide Awards from freelancers, consultancies and in-house teams across twelve UK regions and nations. The judging process is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners.
CIPR CEO, Jane Wilson MCIPR, commented: “The CIPR PRide Awards celebrate the best PR and communications campaigns and teams from the profession across the UK. To be shortlisted for a CIPR PRide Award demonstrates exemplary achievement, impact and value – immediately putting your work in the spotlight.
“The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving nationwide industry.”
We shall have to wait until 11th October to find out if Emma and her team win when they go along to a black tie dinner in Bury St Edmunds.