One day, in the near future, the alcohol industry could be waking up with a hangover caused by the recent government announcement on minimum pricing of alcohol. What effect could this have on brands and in particular their PR strategies? Continue reading
Author Archives: Jane Crofts
Jess Hall
Jess at Peppa Pig World Launch 2011
I studied Public Relations at the University of Lincoln from 2006 to 2009. Throughout the course I was continuously surprised by the diverse range of topics covered and the often intriguing theories that lay behind them. To supplement my degree, I chose to complete a summer of work experience with a PR agency in order to gain some hands on experience, which I thoroughly recommend, as for me this was not only great experience but led to a job offer from that agency once I graduated. Continue reading
Katy Shinton – celebrity lifestyle!
Beach Hut Festival - Skegness, Katy and unsuspecting holiday maker!
PR and Journalism unavoidably come hand in hand within most industries. I found this out during my first graduate job working as an Events manager. At the time I was dealing with both local and national media. My journalism knowledge helped me target the right people, and my PR skills helped shape the right impression and message we were trying to put out. Both sets of knowledge complemented one another to achieve a festival spread over 3 miles, and in excess of 20,000 visitors over the weekend! I was even interviewed for the local BBC radio by my journalism classmate! Continue reading
Sophie Pepperman-Hackett
Having graduated from Lincoln University with a 2:1 in Public Relations in 2008 I stepped straight into an internal PR & Marketing executive role for DPAS, which saw me liaising with industry press, co-ordinating the company’s presence at trade shows and creating a litany of sales and advertising material. From there I joined the UK’s only British owned dental manufacturer as Marketing Co-ordinator, once again organising our presence at trade shows all over the world, art working packaging and marketing materials both B2B and B2C.
Sophie at work - can you spot her on the stand?
Having spent so much time in the dental industry and it being a huge part of my life, with my parents owning a dental practice, I decided to use my skills closer to home and work part-time for my parents as Operations & Development Manager. This meant I could not only use my marketing skills, but get involved with, and learn about HR, compliance and the financial aspects of running a business. Continue reading
During my time at Lincoln, I always felt in the minority for wanting to work in-house.
After spending an amazing work placement year in Australia working as a Comms Officer on a desalination project with a whole lot of community NIMBY and discovering the true meaning of a work/life balance, my mind was firmly made up.
Cue 2009 and armed with my degree and work experience, I made the decision to head home to the Isle of Wight. Continue reading