Beach Hut Festival - Skegness, Katy and unsuspecting holiday maker!

PR and Journalism unavoidably come hand in hand within most industries. I found this out during my first graduate job working as an Events manager. At the time I was dealing with both local and national media. My journalism knowledge helped me target the right people, and my PR skills helped shape the right impression and message we were trying to put out. Both sets of knowledge complemented one another to achieve a festival spread over 3 miles, and in excess of 20,000 visitors over the weekend! I was even interviewed for the local BBC radio by my journalism classmate! Continue reading →