One day, in the near future, the alcohol industry could be waking up with a hangover caused by the recent government announcement on minimum pricing of alcohol. What effect could this have on brands and in particular their PR strategies? Continue reading
Robert is Head of External Relations at Givey UK
While academic qualifications are important, in the world of PR it is experience which speaks for itself. Not once has a client or potential client been interested in communication models or even whether I had a degree. What they care about is ‘does this person have the expertise to get my company’s name into the media’. It is for this reason that you really can’t afford not to do a year in industry. Continue reading
Suzi has some great advice for getting on in PR down under….
Firstly I would recommend to all grads studying PR or journalism to take advantage of the optional year in industry, I think if it wasn’t for this opportunity getting my career off the ground would have been much harder. When you graduate you already have a solid year of experience which employers look very fondly upon. I spent my gap year at a small boutique agency in London working across travel and fashion clients. Continue reading